wonder ... whether there is a good Viral? Idiosyncrasy
Today loosely with viral marketing, viarlu.
Initially I had a title post "how to make good
viral," but withdrew from this surgery. Why? The typical reason - I'm not sure if I am a specialist in this field. But I have a few requests, I'd like to share.
I did not think makes no sense to define, once again this phenomenon, or describe the chain of cause - effect on concrete examples. In addition, not theirs.
good viral is as unique as DNA, must have its own unique Or just - needs to focus attention on himself by "contamination" as many people, in the context of a / c. Viral himself did not ask about the target (because if it asks for "virus"?), Viralu not interested in boundaries and barriers - if we consider it as an analogy of biological contagion.
Viral Marketing to infect and involved in infecting the next. More and more, but whether "the corpses to an end"?
There is the notion of quality, after all, everyone wants to have it said of him well. Really? As we create and the freedom to publish opinion is that we guarantee that Viral will bring only positive results? We do not have and never will not.
therefore makes me wonder - how do Viral, Viral damn good, the measure of success is the quantity - not quality. Immediately raises the question, "controlled viralu
" - which is absurd and contradicts the philosophy of contagion. "
This virus, which tells everyone
" - calling the media and the process of carrying strong "contagion" of consecutive units. We have no influence on the type of human character and tastes, so the probability that someone will like the message is the same as in the case, it will be rejected and boycotted. Pure 50 - 50 From a sociological point we can have a greater impact (better outcome) for specific groups, such as "interested in technology." Then, we can not create the concept of "Viralu targetowanego," and his call to go beyond success.
Let
the latter,
mimowolnemu
Viralowi concerning manner of speaking
Joanna Krupa
- supermodel of Polish descent living in the USA. This virus was (or rather more is called) "Madl Tap" - aural (and the U.S. - correct!) Pronounced "
Top Model." Joanna uses the characteristic slalom language - trying to speak Polish fluently involves the words from English, which creates a rather comical whole.
course, Internet users did not remain indifferent to the expression Groat and started laughing at it mainly facebook. Founded several groups that in an incredibly fast pace zrzeszały about 20k fans (każda!) Joanna Krupa pronunciation. Does anyone her demonized? Yes. There have been some negative comments indicating incomprehension -
"how can you use once the Polish language, then English, as you can so cripple their mother tongue?"
issue of empathy - the raising of the fifth years of age in the U.S. can have naciągłości. Nevertheless, the Poles are very amused, and the vast majority of entries was ironic - the comic. Pure satire (he yielded to her), which does not seem to interfere in the daily Joanna Krupa life.
I do not know what was the effectiveness of this action under Viral approaching, but the conclusions are interesting - the community is able to create a virus itself. It is able to drive to such an extent that it creates a trend. I - Viral is being fallowersem trend - too. From my observations, that this action "Top Model" has gained many new viewers, or even fans. Now you have to realize that viral
may have elements of social engineering
, but it is not strictly social engineering, because it does not really belong to its definition.
Are viral should not be intrusive whether it should be as SPAM, or be pushy?
It is difficult to answer this question, because it somehow gives boost Internet users. Ba! It's only as they should be the driving engine of Viralu. How great is my surprise when I meet marketers do not know about this and claiming that they are "operators Viralu.
Because of virals that is so dear - You give the point A, and define the thigh, where Z.
For 100% Viral should not be as SPAM, because it usually ends up in the trash. But - on the other hand - what we are sure that our virus vaccine will not create one?
Under "
no matter what they say about you - important to say
" Viral good should not be too decent ... for it to be cute, like "race" virus.
One that will be called many pejoratywnymi terms - they mean emotions (sometimes extreme);
One that will be extremely light and will be floated on the waves netowych trends, perhaps creating another, eliminate old;
One that will
mutated to
, made substitutes, but not a replacement ...
Are viral could be random? A fresh example Viralu "Madl
Tap" shows that it is.
Sam gave him a screw, since it effectively improves the mood:)
genesis of the phenomenon itself can e-virus was generated randomly and assigned to marketing, as an incredibly engaging form? Probably will Viralu Minister, who will answer me this question in the comments:)
, person, action ... 
repeatedly reminds us of important dates and events by changing its logo. 
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